In the ever-expanding world of digital marketing, landing pages are streamlined advertisement campaigns. As the name suggests, these are standalone sites that a visitor ‘lands’ on after clicking links circulated on ads via social media platforms. Landing pages are carefully designed and curated with a single goal or a call to action (CTA). The highly targeted nature of these web pages makes them ideal for increasing traffic and a website’s overall conversion rates.

Unlike a website’s homepage, landing pages do not deal with direct traffic. Instead, they are excellent tools for lead generation that can convert visitors into reliable leads. They are responsible for generating potential clients by telling visitors what and why they should do something. A prominent call to action present on the landing page directs visitors how they can complete the task at hand. It helps in converting a passive audience into a trustworthy market.