A Guide to Brand Building to Establish Your Online Presence

A Beginner's Guide to Brand Building to Establish Your Online Presence

Imagine you have a lucrative business idea, and you want to take it online. You have a website, social media accounts, and even a few blog posts, but you want to get the traction. Remember, you’re not alone! Building a brand and establishing an online presence takes time, effort, and a solid strategy. In this blog, let’s kickstart a guide to brand building to establish your online presence.

As you know, Zomato, the popular online food delivery platform has topped its brand game with sheer excellence. So, let’s begin by analyzing its marketing strategy to understand how it built its brand and established a strong online presence. We will also look at some practical approaches that you can adopt to build your brand and establish your online presence. Whether you’re a startup or an established business, this guide will help you create a strong brand identity and reach your target audience. Let’s get started!

How Did Zomato Establish Their Brand Trust?

Zomato has successfully curated its brand and established a strong online presence through its innovative marketing strategies. Since its inception in 2008, Zomato aimed to become the best restaurant search and discovery tool, offering comprehensive details on more than 1.4 million establishments in 23 countries. Over the years, it has evolved into an online food delivery platform, allowing people to order food from nearby restaurants through its app or website.

Zomato’s marketing strategy is centered around understanding its target audience and creating content that resonates with them. The brand uses humor, market trends, and even memes to showcase its offerings, making its content simple, concise, and relatable. Zomato’s consistent focus on its target audience has helped create a strong brand presence, and its unique red color and quirky content have become instantly recognizable.

One of the key elements of Zomato’s marketing strategy is its focus on digital marketing. The brand utilizes Google Adwords for its search ad campaigns, targeting keywords related to food, online ordering, and restaurant names to attract people who want food delivered to them. It also runs Google Display advertisements on third-party apps and websites to reach a wider audience. Zomato has been successful in leveraging the power of influencer marketing, collaborating with both macro and micro-influencers to grow its user base.

Zomato’s marketing efforts are not limited to digital channels. The brand also uses billboards, TV ads, and other traditional advertising methods to increase its reach and brand awareness. By being present across multiple channels, Zomato has managed to create a strong recall value and a lasting impression on its consumers.

In conclusion, Zomato’s success in brand building and establishing its online presence can be attributed to its understanding of its target audience, innovative marketing strategies, and consistent focus on delivering value to its customers. By leveraging digital and traditional marketing channels, Zomato has become a household name in the online food delivery industry.

Online Presence 101: Building Your Digital Brand

Online Presence 101: Building Your Digital Brand

Online presence refers to the collective existence of a company or individual in the digital world. It is not limited to having a website but also includes various online elements that can be found through an online search. Here’s a situation with an example to help you understand better:

Consider you have a small bakery business. You wish to establish an online presence to reach more customers and increase your sales. So, which strategies can you adopt?

To build your online presence, you can create a website for your bakery, showcasing your products, services, and contact information. You can also set up social media accounts on platforms like Facebook and Instagram, where you share mouth-watering images of your baked goods and engage with your audience. Additionally, you list your bakery on online directories and marketplaces, such as Yelp and DoorDash, to expand your reach.

In this example, your website, social media accounts, and listings on online directories and marketplaces collectively contribute to your online presence. When potential customers search for a bakery in your area, they can easily find and learn about your business through these online channels. Your online presence helps you establish your brand, increase visibility, and build trust with your target audience.

The Power of Being Seen!

Having an online presence is crucial for businesses and individuals alike. Here are seven reasons why it is important to establish an online presence:

1. Increased Visibility

A strong online presence provides businesses with a platform to gain visibility and reach a larger audience. With the right resources and promotion, your company can be easily seen by potential customers and those interested in your products or services.

2. Increased Trust

People are more likely to trust a business that is visible online. Going digital allows businesses to establish a reputation and a level of trust with customers, helping to drive sales and gain new customers.

3. Improved Customer Service

An online presence creates an easier way for customers to reach out to companies with questions and feedback. This makes it easier for businesses to provide excellent customer service and respond quickly to customer inquiries.

4. Increased Brand Awareness

Having a digital identity allows businesses to reach more people and build stronger brand awareness. With the right content and promotion, your business can be seen by more potential customers and build a more recognizable brand.

5. Cost-Effective Advertising

Advertising online is much more cost-effective than more traditional methods. With the right strategies, businesses can reach more people and increase their visibility with a much smaller budget.

6. Enhanced Accessibility

Having an online presence increases accessibility for your clients or consumers. It’s an effortless way for them to browse prices for hours and compare all these factors with your competition with a simple click. And it must be seamless—nothing should take too long to load, and nothing should be difficult to find.

7. Improved Credibility

Your presence online displays a sense of professionalism that allows you to prove your expertise and stand out against your competitors. Building a digital authority can open the door to connecting with a wider audience, which provides you with the foundation for increased business growth. It can allow your brand to boost engagement with your target audience, build your credibility, and maintain your reputation.

In conclusion, having an online presence is essential for businesses and individuals to establish their brand and reach a wider audience. 

The Power of Being Seen: A Professional's Guide to Online Presence

total online presence

Here are ten strategies to build your online presence and increase brand visibility:

  1. Create a Professional Website: A professional website is the foundation of your online presence. It should be user-friendly, visually appealing, and provide valuable information about your brand.
  1. Master SEO: Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages. This helps your brand to be more visible to potential customers.
  1. Create Valuable Content: Creating valuable content is a great way to attract and engage your target audience. It can be in the form of blog posts, videos, infographics, or social media posts.
  1. Be Active Online: Being active online means engaging with your audience on social media, responding to comments and messages, and participating in online communities related to your brand.
  1. Build an Email List: Building an email list is an effective way to stay in touch with your audience and keep them updated on your brand’s latest news and offerings.
  1. Analyze Your Results: Analyzing your online presence metrics, such as website traffic, social media engagement, and email open rates, can help you understand what’s working and what’s not.
  1. Adopt New Forums: Adopting new forums, such as podcasts or webinars, can help you reach a wider audience and provide valuable information to your target audience.
  1. Have a Social Media Presence: Having a social media presence is essential for any brand to connect with its audience and build a community. Choose the platforms that are most relevant to your brand and target audience.
  1. Experiment with Online Advertising: Online advertising is a fast way to build brand awareness and increase your visibility online. Consider using Google Ads or social media advertising to reach your target audience.
  1. Stay Consistent: Consistency is key to building a strong online presence. Whether it’s your posting schedule, tone of voice, or visual branding, delivering a uniform brand persona across every touchpoint is important.


Another successful brand that has built a strong online presence is Nike. Nike has a professional website, a strong social media presence, and creates valuable content that resonates with its target audience. The brand also uses online advertising to reach a wider audience and stay consistent with its branding across all touchpoints. By adopting these strategies, any brand can build a strong online presence and establish its reputation in the digital world.

Identifying Key Warning Signs That May Affect Your Brand Value

brand values

Here are some red flags to look out for when building your brand and establishing your online presence:

  1. Inconsistent messaging: Your brand should have a clear and consistent message across all platforms. If you notice that your messaging is conflicting or confusing, it can be a red flag that your brand is not effectively communicating its value proposition.
  2. Lack of engagement: If your audience is not engaging with your content, it may be a sign that your brand is not resonating with them. Look for ways to improve your content and make it more engaging for your target audience.
  3. Negative feedback or reviews: Pay attention to any negative feedback or reviews about your brand. This could suggest that there are issues with your product or service that need to be addressed.
  4.  Ineffective social media presence: Social media is an important tool for brand building. So, if your social media presence is not generating the desired results, it may indicate that your brand is not effectively reaching your target audience.
  5.  Lack of brand recognition: If your target audience is not familiar with your brand, it could be that your brand is not effectively reaching and resonating with them. Look for ways to increase brand recognition through targeted marketing and advertising efforts.
  6.  Inconsistent visual identity: Your brand should have a consistent visual identity across all platforms. Address it if your visual identity is inconsistent or not aligned with your brand message.
  7.  Poor website design or user experience: Your website is often the first point of contact for potential customers. So, if your website design or user experience is poor, it can be a red flag that your brand is not effectively communicating its value proposition.
  8. Lack of differentiation: If your brand is not effectively differentiating itself from competitors. Look for ways to highlight what sets your brand apart from the competition.

If you want to implement the best content strategies, then our team is ready to help you! Reach out to Nestleaway to get updates on content marketing strategies and our valuable services so that you can beat the online game too. We would love to see you grow! 🙂