As with any marketing strategy, it’s crucial to ensure that you have a documented plan in place. If you are launching a new campaign without first developing an organized and comprehensive strategy, then it can easily fail. LinkedIn can serve as a valuable weapon within your greater content marketing repertoire of skills, however, if you find that your posting schedule appears haphazard or mindless then you might want to sit down and create a content calendar that aligns with your organization’s overall strategy for the channel.