Google’s search algorithm is constantly evolving. One of the latest updates to the algorithm is Google E-E-A-T or “Double-E-A-T”, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. This update is designed to help users find accurate and reliable information online by prioritising content from experts and trustworthy sources.
Google frequently updates its search algorithm to improve the quality and relevance of search results. These updates can significantly impact the visibility and ranking of websites, and it is important for businesses to stay informed and adjust their SEO strategies accordingly.
How Does Google E-E-A-T Affect Your Business?
Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a ranking factor used by Google’s search algorithm to evaluate the quality of websites and their content. E-E-A-T is used to determine if a website can be trusted as a reliable source of information and whether its content is of high quality and valuable to users.
Having a high E-A-T score can positively impact your business by increasing your search engine visibility and driving more organic traffic to your website.
Google E-A-A-T algorithm can affect your business in several ways:
Search Rankings: Google’s E-E-A-T algorithm prioritizes expert and trustworthy content, leading to higher search rankings for high-quality and accurate information on business websites. So if your business website is providing high-quality and accurate information, it may be rewarded with higher search rankings.
Quality of Information: The Google E-E-A-T algorithm is designed to help users find accurate and reliable information online by prioritizing content from experts and trustworthy sources. By focusing on E-E-A-T, Google is able to surface high-quality information that is relevant to the user’s search query.
User Experience: Google E-E-A-T helps to improve the overall user experience by providing them with high-quality and trustworthy information. When users are able to find accurate and reliable information quickly, they are more likely to have a positive experience and return to the search engine in the future.
Search Engine Reputation: Google is committed to providing the best possible search results to its users. By focusing on E-E-A-T, Google is able to maintain its reputation as a search engine that provides relevant and high-quality results.
Protects against misinformation: With the rise of fake news and misinformation, Google E-E-A-T helps Google to surface authoritative and trustworthy sources, which in turn helps to protect users from misinformation and fake news.
Increased Revenue: If your website is providing expert and high-quality information, Google E-E-A-T can help to attract more targeted traffic, which can lead to more conversions and revenue for your business.
Better SEO: By focusing on Expertise, Authority, and Trustworthiness in their content and website design, website owners can not only improve their search engine rankings but also establish a positive reputation with their target audience and enhance the overall user experience.
Traffic: Higher search rankings can lead to more targeted traffic to your website. If your website is providing expert and high-quality information, it is more likely to be found by users who are searching for information related to your industry.
How to Make Sure Your Website is Optimized For E-E-A-T
As a website owner, it’s important to understand how the E-E-A-T algorithm works and how to optimize your website for it. Here are a few key tips to help you improve your website’s E-E-A-T score:
Provide Expert Content: Google’s E-E-A-T algorithm places a strong emphasis on expert content. This means that content written by experts in a particular field will be more likely to rank higher in search results. To optimize for E-E-A-T, make sure that your website content is written by experts in your industry.
Establish Authoritativeness: Google also looks at whether a website is a trusted source of information and whether it is regularly updated with new content. Establishing yourself as an authority in your industry will help you rank higher in search results.
Build Trust: The E-E-A-Talgorithm also takes into account the trustworthiness of a website. This means that sites with a history of providing accurate and reliable information will be more likely to rank higher in search results. To build trust, make sure that your website has a professional design and that your content is well-researched and fact-checked.
Properly Cite and link to credible sources: Citing and linking to credible sources not only adds value to your content but also demonstrates that you are providing reliable information.
Have a good user experience: Make sure your website is easy to navigate. Ensure it has a good loading speed and it’s mobile-friendly, all of this will give an overall good user experience which is important for E-E-A-T.
How to Create Google E-E-A-T SEO-Optimized Content?
Creating content that Google wants involves understanding the factors that the search engine values and tailoring your content to meet those criteria.
Here are some major stats about SEO and content for Google:
- Google processes over 3.5 billion searches per day (source: Internet Live Stats)
- About 46% of all Google searches are for local information (source: Search Engine Land)
- The average first-page result on Google contains 1,890 words (source: Backlinko)
- 81% of internet users research online before making a purchase (source: Forbes)
- Content with images gets 94% more views than content without images (source: MDG Advertising)
- The average time spent on a website is 15 seconds (source: Forbes)
- The top 3 search results get 75% of all clicks (source: Search Engine Journal)
- The first 5 search results account for 67.60% of all clicks (source: Advanced Web Rankings)
- HTTPS is a ranking factor in Google’s algorithm (source: Google Webmaster Central Blog)
- High-quality content and backlinks are the two most important ranking factors for Google (source: Moz)
Here are a few tips for creating Google E-E-A-T-based people-first content strategy that Google will love:
Understand the user’s intent: Google’s primary goal is to provide users with the most relevant and useful results. To create content that Google wants, you need to understand what the user is searching for. Use keywords in your content that are relevant to the user’s search query and provide valuable information that answers their question.
Create high-quality content: Google values high-quality content that is well-written and informative. To create content that Google wants, make sure that your content is well-researched and written in a clear and concise manner. Use proper grammar, spelling, and punctuation. Also, include images, videos, and other media to enhance the user’s experience.
Use keywords strategically: Keywords are still an important factor in determining search rankings, but Google now values relevance and context over keyword stuffing. Use keywords in your content, but make sure that they are used naturally and that they are relevant to the topic.
Make your content easy to read: Google values content that is easy to read and understand. Use headings and subheadings, bullet points, and short paragraphs to break up your content and make it easy to scan.
Optimize for E-E-A-T: As mentioned before, Google’s E-E-A-T algorithm is designed to prioritize content from experts and trustworthy sources. To create content that Google wants, make sure that your website features content written by experts in your industry and that your website is a trusted source of information.
Use meta tags: Meta tags are HTML tags that provide information about your page to search engines and users. Use meta tags to provide a brief description of your content and to indicate the keywords that are relevant to your page.
Optimize for mobile devices: With the increasing number of mobile users, Google values websites that are mobile-friendly. Make sure that your website is optimized for mobile devices and that it loads quickly on all devices.
By following these tips, you can create content that Google wants and improve your search rankings. Remember that Google’s algorithm is constantly evolving! So stay up-to-date with the latest best practices for creating content that the search engine values.
Plan Your Google E-E-A-T SEO optimization with NestleAway
The E-E-A-T algorithm is designed to help users find accurate and reliable information online by prioritizing content from experts and trustworthy sources. By providing expert content, establishing authoritativeness, building trust, properly citing and linking to credible sources, and having a good user experience you will be able to optimize your website for E-E-A-T and improve your search rankings.
Utilize NestleAway’s content creation services to ensure that your website’s content is optimized for the E-E-A-T algorithm. The focus on expertise, authority, and trust in your content will help to improve your website’s visibility and ranking in search results, driving more traffic and increasing conversions. Fill out the form below to get in touch with NestleAway’s content experts.