Why would you primarily decide to hire a content writer to write your blog posts? There could be multiple reasons, yes- absolutely no time to allocate for content creation, lesser bandwidth in the team for this task, lack of ideas in this relevance, etc. But then content writers are humans too, just like you. Setting unrealistic expectations while giving them such contract jobs would not help either party.
Here are five such things that are instructed to the content writing population by their contractors, which are in fact, unreasonable.
- “I want a viral content”
Of course, who doesn’t? Most content creators who set foot in this field have this goal embedded more than any other target. Making your content viral is not just dependent on what content you create. The various other strategies you formulate to make the content popular among your audience also play an important role in the same.
Every content writer who comes across this instruction is not any magical creature who can simply make this happen. They can provide only the right content for you, and so, expecting them to swish their wand on it to make the post viral is a completely flawed expectation.
- “Why are our followers low on social media?”
Social media is becoming one of the newest measures of success for most brands these days. If you have a great number of followers in your social media presence, you are assumed to be one of the best in the field. If you have been struggling in getting your audience to follow you, then you ought to be one of the amateurs or so, and hence may not be completely reliable.
This is not always true. There are many who do not provide quality products and still have a huge audience who follows them. And there are those who provide the best and yet struggle to achieve such milestones. What has to be understood here is that it is a combination of several plans that help in marketing your product to a large number of audiences. It is not just the content creation part.
- “We need quick high-end results”
Rome was not built in a day. If you expect your funds to make maximum gains at the earliest possible by investing in the best of stocks, you also must be aware that it is the stock market that we are talking about here. Even the best of the brands may face a crash in their share prices at any point of time.
Similarly, creating content is just one of the steps in your whole marketing plan. It definitely does not solely contribute to bringing in high-end results for your company. Again, the content writer is not a wizard of any sort after all! The only spell they could possibly cast for you to bring in a good amount of traffic to your blog, is by posting the most appropriate content for you.
- “All You Have To Do is Post Some Blog Posts Occasionally”
Is that so? In that case why even bother? When you start blogging about your services, you need to make sure to be consistent all along regarding such posts. Your audience needs to be waiting eagerly for your next blog. But not waiting too long either. That’s how you retain your customers.
Instruction to post blogs occasionally is in itself a stupid decision. Then why hire a content writer? The whole point of such a recruitment is to tackle all the aforementioned issues. So make use of it to its best. They will do a fine job with regularly posting blogs on your behalf. You just have to work on the related strategies which will enable accomplishing the respective marketing goals around your blogs.
- “Reinvent the wheel but stay on brand”
Most conservative companies who decide to step into the digital era of marketing, are enthusiastic at first to try it out. However, there are some among them who keep bouncing back to their traditional ways. Despite giving the contract of content writing to the professionals, they would be adamant to not sway from their original course.
Such brands insist on reinventing their content plan, but at the same time to stick to their brand. This follows up with multiple revisions and editing work. Eventually they turn down most of the newer ideas brought in by the writer and decide to resume their old methods. Here, both the parties lose out on their valuable time and energy. It can even demorale the writers on their confidence of writing newer things for others as well.
Conclusion
Treating the content writers as your own team members may help you in recognising the efforts they put into creating your blog posts. The time they spend on your blog work must more or less be treated equally as any other project in your firm. This can help in setting realistic expectations and gaining fruitful results out of such a relationship. Hiring a professional team of content writing experts will always support in such a process.
