These days, many people ‘boost’ their posts on various social media platforms, mainly with the intention of bringing in more traffic to their pages. However, after a certain point of time they find themselves losing their audience quite easily. This happens mainly when there is actually no reliable content provided by these post-boosters.
Logically, if they offered the appropriate content to their viewers, they would have gained/maintained organic subscriptions. Moreover, they would not even have had to boost their posts in the first place.
On a similar note, SEO could bring more traffic to your blog posts. Providing effective content can enable SEO to rank your blog higher during a search. There are certain conditions that are to be fulfilled to accomplish this task. However, you need to ensure that you post your blogs consistently as well, because there are reports claiming viewership increasing three-fold for such businesses that do so.
6 Tips to Write SEO-friendly Content
Role of primary keywords
SEO predominantly works on the choice of keywords in your content. Once you know what topic you would be penning on, you need to select the right keywords to highlight the importance of your content. There are many tools available online which could help you in this process. But the easiest and most significant step in this stage is to check yourself on search engines, as to what people are searching for in the respective theme. Narrow down the most commonly searched words or phrases that suit the relevance of your blog very well.
Choose relevant content topic
Write for your readers, not for yourself primarily. Of course the intention is to make money out of this marketing strategy too. But you must always keep in mind that the customers rule the market after all. So give them what they wish to read regarding your venture. Make them read something which would bring them back to your enterprise again through increased viewership, or rather, even a purchase.
Include keywords in your content
The major keywords that you had chosen in the beginning must surely be incorporated in your blog post. They must be mainly in the highlights of the content. This ensures that when someone searches for such keywords on the internet, the chances of more people seeing your blog are higher. The relevance of the keywords to the topic and your content is extremely significant to this matter. So, refrain from beating around the bush!
Use proper content structure & formatting
Depending on what product or service you provide in the market, structure your content accordingly. For example, a company manufacturing casual comic tee-shirts can always format their content in the most colorful and entertaining manner. However, a firm producing formal shirts may not do so, in the fear of confusing their customers about their actual product. This applies to not only the potential customers, but also the existing clientele.
Add multimedia elements
Why do you think people would read your blogs if they belong to the category of those who do not like to read at all? This is where multimedia elements can play a game-changing role. Just like when reading is introduced to a child for the first time in her life, the parents ensure that at least the first few books definitely have some sort of pictorial representation. This is mainly with the intention of attracting the child to the books through the colorful world that can be offered to her eyes through the images.
On a similar note, including infographics, video clips, and like visuals, can have an impact on even those who do not like to read materials, even online. These elements can help the reader to quickly browse through the blog to know in a few seconds whether it is worth reading fully. Such blog posts would be more appreciated than the ones written like an editorial in a newspaper.
Hyperlinking
Most of the time, people reading your blog posts are looking for relevant information about your product or service. Hence, when you write about your brand, you might need to provide internal links which could redirect the prospective client to further data on that particular matter. These links must be the respective pages in your own website.
On the other hand, external links related to certain statistics or reports you may have referred to, are required to be mentioned in the blog. This builds credibility among your viewers. Also, this way, you are arranging for easy accessibility to more information for your readers, without having them to go through the trouble of searching for the same in another platform otherwise.
Conclusion
Optimizing your content is a must if you are planning on publishing blog posts about your business. Yet, the aforesaid tips will help you in not just the optimization part, but also in ranking your content at the higher slots during a search by a potential reader. Yes, it could be a handful to follow all or any of the above, in the right manner and at the right time. Your busy schedules may not be able to accommodate such tasks. This is when you could hire help from content-writing experts who excel in this field. Hand over the task to them and they would take care of the same from A to Z!
